Music takes
center stage on the heels of the official registration opening for the
Nike+ Human Race, the world’s biggest one-day running event taking place
on August 31, 2008 with concerts across the world featuring Kanye West
in Los Angeles, and others such as Fall Out Boy, All-American Rejects,
Ben Harper and more. The race brings together the power of sport and
music to inspire and connect runners from every corner of the planet.
Nine-time
Grammy Award winning artist Kanye West will headline the run’s post race
concert for the grand finale of the 25-city Nike+ Human Race. Runners
will take to the streets passing the city’s most famous landmarks before
ending at the LA Coliseum to see West perform.
Music takes center stage on the heels of the official registration
opening for the Nike+ Human Race, the world’s biggest one-day running
event taking place on August 31, 2008. The race brings together the
power of sport and music to inspire and connect runners from every
corner of the planet. Participants in this unprecedented event will
experience an exclusive music performance by some of today’s top artists
in each of the 25 designated race cities.
West’s performance will bring to a close, an unprecedented day of races
and activities around the globe starting in Taipei , ending in LA and
including cities across Europe, Asia and North and South America .
Beyond running and music, the Nike+ Human Race is also an opportunity to
give back. Participants will be able to run for a worthy cause and
support the three official Nike+ Human Race charitable partners: the
Lance Armstrong Foundation – uniting people in the fight against cancer;
WWF - the global conservation organization addressing the causes and
impacts of climate change; and the UN refugee agency's ninemillion.org
campaign – bringing sport and education to refugee youth. Together, Nike
and runners will raise funds to donate at least USD $3 million to the
Nike+ Human Race charities. Money will be raised via givebacks from
registration fees, a percentage of Nike+ Human Race t-shirt sales and a
donation of USD $1 million from Nike.
The Nike+ Human Race will also feature an online pledge tool so
individual runners can donate additional funds to the cause of their
choice and invite friends and family to contribute on their behalf.
Nikeplus.com will be the official destination for the Nike+ Human Race
and for all pre-race training needs. Here, runners can create a personal
profile page or stay motivated by sampling and downloading the latest in
Nike+ Sport Music offerings. Sport Music offers runners the best in
original Training Run and Coaching Mixes designed specifically for
treadmill and road runs. Beginning June 15, runners will also be able to
visit Race City pages covering local race info and news, Training pages
for information and links to in-city training runs, events with official
race partners including 24Hour Fitness and Starbucks and Nike+ Coach
training. Gear pages covering the latest in Nike performance training
gear and Nike+ product will also be offered.
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